Which trends will rule social media video in 2019?
2019 is the year of video… but wait, isn’t every year “the year of video”? We share with you the social media video trends that will help put your brand at the top of your followers feeds.
Over the past few years, we’ve seen a steady rise in the use of social media video in marketing and PR, and in 2019, the power of social media video seems as strong as ever.
With the start of the new year, I’ve been mulling over what I think will be 2019 social media video trends to give you 10 ideas you can use to bring your social media posts to life, including the use of stories, short-form video and many more!.
Remember Snapchat stories when most marketing people couldn’t make heads or tails of it? Well, Instagram dixit, their stories have increased the time spent on the platform from 15 to 32 minutes a day and 82% of brand audiences prefer live video from a brand to social posts. a
Take advantage of that FOMO to attract viewers!
Even more so, it is a proven fact that most audiences prefer ads that read like stories, who doesn’t love a good story?
Captions, the case for inclusive videos.
Videos without subtitles are watched, on average, 66% to completion whilst 80% of Facebook videos are watched on mute!
We think those are huge numbers you just cannot afford to ignore.
First person story-telling just works!
It’s also one of the easiest types of video to create: just you in front of the camera.
Your audience wants to see what your day-to-day is like, particularly if you share issues you are very familiar with and can provide expert advice.
Podcasting? Film your sessions!
You’ve already discovered the power of podcasts. Why create one asset at a time when you could be creating two in one go?. With a video recording of your podcast, listeners can put a face to the voice and relate even more to your content. If you can record and film from your business’ premises even better! You’re giving potential customers front row access to the ins and outs of the biz.
According to eMarketer, nearly 80% of people watching videos do so from their smartphones and 94% of the time they hold their phones vertically. Vertical video is here to stay. If you wish to meet your customers’ needs consider filming good quality vertical content to use on Instagram stories.
Video in email.
On average, how many emails a day do we get? Surely tons clogging up notifications, so how to stand out? Using the word “Video” in the subject line can lead to higher open rates, whilst video thumbnails lead to higher engagement!
Video allows you to inject personality to otherwise boring marketing emails. Maybe try adding a video to the signature so clients can quickly see who you are.
We think this social media trend will continue to grow in 2019, as more and more people start to see success when including video in their email communication.
Paid-for video courses.
Over time you’ve worked hard creating content loaded with value for your customers. In return, you’ve built up a captive audience you already know is interested in what you have to say. Perhaps it’s time to start charging for that content and what better way to deliver it than online video courses. How about creating videos around those topics
This social media trend will help you balance your marketing efforts vs. revenue and help you come up with ideas for even more new content.
Don’t be afraid to show what happens behind the scenes. We’re not only talking about sharing the good days and achievements, but also the setbacks. Sharing your decision-making process, what’s worked for you, and what hasn’t, can be communicated more easily and effectively using video.
Live streaming capabilities are available in nearly every social media platform. Make the most of a live session and engage with the audience by encouraging them to ask questions around a specific topic.
Back to Instagram stories, check out the “Ask Me Anything” sticker.
75% of consumers trust social media when it comes to making purchase decisions. This applies to holiday destinations through to choosing a restaurant for dinner or picking the most ‘instagrammable’ place to hang out. If you collaborate with the right influencer to mention your brand or showcase your product, you’re immediately tapping into a ready-made target market more than willing to follow the opinion of someone they trust.
Are you curious about which 2019 social media video trend is more suited to your business? Get in touch via the contact page to learn more about what we do. Remember to follow us on Instagram to see snippets of our day to day work and access valuable tips that will help you nail social media video.