When it comes to social media video strategy the first question our clients always ask is “How often should I upload videos to my social media platforms?”.

We tend to flip this question around and instead guide our clients through creating a strategy for filming and editing video content that will allow them to grow an online audience full of valuable, engaged followers.

Our two top tips: Consistency and Resourcefulness!

• Be consistent: Whether you chose to share content weekly of monthly, try to stick to a regular interval for a few months so you can really start seeing results.

• Take advantage of content scheduling tools, such as YouTube’s option to publish videos at a later date. Once you’ve created and uploaded your video, the visibility tab on YouTube allows publishing in the future. At the time of writing this, all the big social media platforms offer this option.

You could of course upload 150 videos in one go to your website or YouTube channel. I mean, technically speaking, it is possible. However, if your goal is building an online audience, consider using a scheduling tool to ensure content reaches your followers regularly. Whether that’s monthly or weekly, audiences and search engines both want the same thing from your website: fresh content. 

Note that we keep mentioning YouTube. Remember that it’s owned by Google and it has become the second-largest online search engine. Chances are this is where you want to be found!.

Video Production: The Ideal Content Strategy and Planning Schedule

We’ll say it right away, there is no magic ratio. 

There is, however, a clever way to ensure you never run out of fresh content to share, and that is to plan, create, publish, promote, and analyse every bit of content you put out there.

• Establish your goals: What results exactly do you want to achieve? Let’s not get sidetracked by numbers or ‘going viral’ and instead think of reaching your target audience, communicating a clear message, and telling unique stories. Educating viewers.
• Define your target audience: Remember that people want to watch exactly what appeals to them. Nothing else. So perhaps focus on creating sweet and short pieces that target a specific audience.
• Brainstorm ideas: Branded content, talking heads, product demos, animated explainers, vlogs, training videos. There are endless opportunities to highlight the virtues of your brands, product or service.
• Get creating: That’s the fun bit!

Social Media Video Strategy: It can be an easy process!

It does sound daunting but with a bit of organisation, there is no reason why you can’t put a few great pieces of content out there in very little time.

Two words: Batch production, like a production line in a factory. That’s right. The trick lies in allocating specific days for specific tasks:

• Day 1: PLAN all the content you would like to create
• Day 2: FILM all the videos
• Day 3: EDIT

Just like we allocate a day to go through all the receipts, invoices, orders, business emails, we can designate one day to think about the content we want to put out there.

When filming videos, choose a specific day when you will be batch recording all the footage. Set time aside to get camera-ready, set up the kit (camera, lights and sound), props or sets, and always make sure you capture b-roll. Then, it’s time to get stuck in! Solo or with the help of our friendly team.

Our top tip: Remember to script your videos. This will help the editing process and will make it easier to write video descriptions and titles.

Finally, batch edit all your footage; yes, we can help with that too, but it is perfectly possible to fly solo too.

Here’s a super quick round up of our Top 5 favourite apps to edit videos on the go in 2021:

• iMovie: iOS
• InShot: iOS and Android.
• TikTok: iOS and Android.
• Adobe Spark Video: iOS
• Adobe Premiere Rush: iOS and Android

We can help tell your story with bulk video production

Whether it’s filming in batch or bulk editing big selections of footage, the answer is a streamlined process. This ensures you can keep track of the project every step of the way.

We work with you every step of the way to generate content that answers exactly to your input and follows through all marketing objectives set at the beginning.

Experience has given us the ability and technical resources to ensure that we can quickly carry out any changes or amendments required.

We understand that our clients often need unique solutions. Indeed, every marketing team’s needs are different. This is why we pride ourselves in being flexibility and in offering simple options that go a long way.

Definitely contact us for a content strategy chat and an estimate based on your precise requirements.

Sunny days are overrated. When it comes to filming videos or taking photos using natural light, sunny days can be quite challenging. We are here to tell you why and more importantly, how to fix it.

I know what you’re thinking. It’s winter day eleventy billionth, London is at its bleakest and all we can think is bring on the sunny days. After all, we need that perfect brilliant sunshine to film all those videos we’ve been meaning to publish. Right?

Wrong!

We can all agree that there’s no light source as bright as the sun, but a lot of light can translate into a lot of problems. All that light will cause super bright hot spots and deep dark shadows.

Add to this the general unpredictability of an outdoor shoot. As the day goes by, passing clouds will play tricks on you, constantly varying the amount of light and shadows on your subject, effectively making it seem as if your composition flickers.

The key to making your filming session a success is to be in control of your shooting environment. When filming outdoors, the one element that will cause the most trouble is ambient light.

Somewhat surprisingly, with natural light being the one element that can cause the most trouble during outdoor shoots, one solution is to film on overcast days. A cover of clouds will soften the effects of harsh sunlight effectively making shadows disappear altogether and giving a more uniform overall lighting effect.

However, this is not always possible, so this is why we always recommend to our clients a real game-changer when it comes to lighting. A diffuser, you can find our preferred option via our shop, it’s actually a 5-in-1 kit of diffusers and reflectors you can place between the light source and the subject, to soften the amount of light.

Bear in mind that using a diffuser will probably mean you’ll need an extra pair of hands, but as we always say: great videos are the result of team effort. Alternatively, you can invest in a stand, or our absolute favourite, Manfrotto’s Magic Arm.

As ever, if you have any questions at all about video, just give us a shout! We love a chat, especially if it’s a “video chat”! (See what we did there?).