It’s one of the most loaded questions in any creative brief — and one of the most misunderstood.

When we ask about budget, we’re not fishing. We’re not trying to extract the maximum figure so we can spend up to it. We’re trying to build you something that actually works — and budget is the first thing that tells us how.

Why budget changes everything

We’ve sent proposals for broadly the same deliverables at three completely different levels of production value, with costs ranging from £5k to £60k. Same goal. Very different executions.

That’s not unusual in video production — it’s just the nature of the craft. There’s a well-known illustration that does the rounds online: a client asks for a horse, and depending on what they’re willing to spend, they get anything from a stick figure to a thoroughbred. It’s funny because it’s true.

Budget tells us:

• How many shooting days are realistic
• Whether it’s a one-camera run-and-gun or a properly lit, fully crewed production
• How much time we can invest in the edit
• Whether custom graphics and motion design are on the table
• Whether a presenter, voice artist, or additional crew makes sense

These aren’t upsells. They’re variables. And without knowing the budget, we’re just guessing.

What happens when there’s no budget indicated

If a brief comes in without a budget and without visual references, we have two options: go in too high and lose the job, or go in too low and undersell what we’re capable of. Neither is great. Neither serves you well either.

We genuinely enjoy putting proposals together — but no one likes getting to the end of a process only to discover they’re not aligned on spend. A rough budget figure at the start saves everyone time and leads to a much better outcome.

What we’re looking at for 2026

If you’re planning video content this year — a conference, a series of learning modules, a video podcast — we’d love to hear about it. Tell us what you have in mind and give us a steer on budget, and we’ll put together a plan that’s built for what you actually need.

[Get in touch →]

It’s one of the most common questions we get asked — and it’s a fair one. You’ve invested in a video production, the shoot went brilliantly, and now you’re wondering: can I get hold of all that footage?
Here’s the honest answer: in most cases, video production companies — including us — retain the raw footage by default. What you’re paying for is the final edit. The polished, purposeful piece of content we set out to make together.
And there’s a good reason for that beyond protecting our work.

What does raw footage actually look like?
We shoot in a LOG picture profile. That means the raw files straight off the camera look flat, grey, and frankly a bit grim. They’re not finished footage — they’re ingredients. Before any of it looks the way it does in your final video, it goes through colour grading, audio work, and a whole post-production process that transforms those flat files into something you’d actually want to put your brand name on.
Handing over unprocessed LOG files without the right software or context is a bit like a restaurant sending you home with raw ingredients instead of the dish you ordered. The components are all there — but they’re not what you came for.

But what if you genuinely want the footage?
If access to your raw footage matters, just say so — ideally before the shoot. We’ll process it into a useable format, charge fairly for the time that takes, and you walk away with a library of professional material to use however you like.
So if raw footage is important to your project, tell us upfront and we’ll factor it in from the start.

Get in touch to talk through your next shoot →